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Comparison guide

AWS Bedrock vs Google Vertex AI vs Azure OpenAI (2026)

The definitive comparison for engineering and product teams choosing a managed AI platform. Models, pricing, orchestration, compliance, and our recommendation.

Quick answer

AWS Bedrock leads on multi-model choice; Google Vertex AI on long-context and BigQuery; Azure OpenAI on Microsoft-native enterprise compliance.

Last updated: May 2026

FeatureAWS BedrockGoogle Vertex AIAzure OpenAI
Model varietyBest (Claude, GPT, Llama, Mistral, Titan)Good (Gemini, Llama, others)GPT family + some Llama
Long context (1M+ tokens)
Managed agentsBedrock Agents (mature)Agent Builder (strong)AI Foundry (solid)
RAG / Knowledge basesBedrock Knowledge BasesVertex AI SearchAzure AI Search
Enterprise complianceExcellentGoodBest (M365 ecosystem)
Multi-modal (image/audio/video)
Best for data in…S3, DynamoDB, RedshiftBigQuery, GCS, SpannerAzure Blob, Cosmos, SQL
Pricing modelPer token + managed infraPer token + per queryPer token (PAYG or PTU)
On-prem / VPC isolationVPC + PrivateLinkVPC Service ControlsPrivate Endpoints + vNet
Partner ecosystemsLargest overallStrong in data/MLDominant in enterprise IT

Our recommendation

Choose AWS Bedrock if you want multi-model flexibility and are already on AWS. Choose Vertex AI for long-context or BigQuery-heavy workloads. Choose Azure OpenAI for Microsoft-native enterprises with M365/SharePoint data or compliance requirements.

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